“Every piece tells a story, sparks an idea, or provokes a cherished memory—yet at its heart, art remains human. From early works of Saudi artists to master pieces of global art, my journey of thought creativity has rooted me deeply in the DNA of our human connections. Now, I have become a proud tool for art, championing grass roots initiatives through multiple foundations—this is what’s close to my heart.”

Hamza Serafi, ATHR co-founder

A selection of must-visit places in Jeddah has been curated, offering iconic spots that are sure to make any journey unforgettable.

Never start your day without a delightful breakfast and a strong cup of coffee. In Jeddah, you'll find an array of exceptional restaurants to kick-start your morning perfectly.

No journey is complete without indulging in local cuisines and discovering new flavors. Food is not just about satisfying hunger; it's an adventure and a gateway to diverse cultures. Make dining an enjoyable part of your trip and explore dishes that add a unique touch to your memories.

Jeddah’s shopping scene seamlessly blends traditional charm with modern luxury. Here are some top spots to explore.

Old Town gems are hidden treasures that offer a unique glimpse into the past, yet remain largely unknown to many. The places I'll share are special, offering an authentic experience away from the crowds, perfect for those seeking something off the beaten path.

Make waves with these top adventure picks and trusted recommendations.

Here’s a selection of activities that will elevate your wellness experience, from relaxing spa treatments to rejuvenating yoga sessions. Embrace these activities to nurture your body, calm your mind, and achieve a state of perfect balance and tranquility.

The Beat of Jeddah is a vibrant celebration of music, where every corner pulses with energy. From lively street performances to intimate live music venues, the city's rhythm captures the heart and soul of its culture.

There are some places and activities that are universally loved, and things we like to do. I'm absolutely sure that you'll enjoy every spot you visit.

Visit the Holy Cities of Makkah & Madinah by Train. Journey aboard the Haramain High-Speed Rail, where modern comfort meets convenience, providing an exceptional travel experience for both pilgrims and travelers

Wasta (noun): The Middle Eastern equivalent of “it’s not what you know, it’s who you know.” This concept plays a significant role in gaining access to exclusive opportunities and experiences. For instance, private access beaches in Jeddah are a perfect example, where entry is granted solely by invitation or membership. Hence, understanding and leveraging Wasta can unlock doors to some of the most prestigious and private locations in the region.

Jeddah’s architectural gems offer a captivating glimpse into the city’s rich history and innovative spirit. The city beautifully combines traditional designs with modern influences, reflecting its evolution over time. Exploring these architectural marvels allows visitors to appreciate the blend of heritage and contemporary style, showcasing the craftsmanship and design that have shaped Jeddah into the dynamic city it is today.